Some websites perform exceptionally well in organic search results as compared to others and they even have a much improved conversion rate than others. In such situations, the Google robots become active and start invigilating the website that is mostly on the top. An investigation is carried out and if it is found that black-hat SEO techniques are used, from there, emerges this new thing called, "Google penalty".
This is why experts say that when you hire SEO expert India, the first thing you should do is inquire whether they use black-hat techniques or not. The reason is that websites improving their rank with the help of black-hat techniques are subjected to penalties by Google and here in this post, we will learn more about these penalties.
WHAT DO YOU MEAN BY GOOGLE PENALTY?
Google algorithms change on a very frequent basis and when a webmaster or digital marketing professional ignores these changes in the rule and continues following the updated ones, he becomes liable to be penalized.
WHAT ARE VARIOUS TERMS OF GOOGLE PENALTY?
Before you could outsource SEO services India, it is very important to be aware of different kinds of penalties and here are the details of some of them.
USER LAUNCHED SPAMS
This is not a deliberately caused misuse or error, but often emerges when users attempt to create irrelevant links or content to your website. Some examples of spammy contents given below
Keeping these things in mind, it has to be ensured that as you hire SEO experts India, you instruct the team to keep tracking the website for spammy content providing users. This can be done in a number of ways like –
FAKE HOSTING SERVICES
A very common penalty is when the website hosting service provider has been spammed because he installed way too many websites while ignoring the rules of the search engines. When you outsource SEO services India, at that same point of time, it is important to ensure that the hosting service provider is not delivering spammy services. In case, you ignore it knowingly or unknowingly, Google search engine will take action against it and this can be evaded by opting for only from the most trusted web hosting service providers.